When Google Base first launched, the only one of the Big Three to jump on board was CareerBuilder. Now, however, it looks as though Monster is dipping its toe in as well. Interestingly, they are submitting entire categories as opposed to individual jobs. Hmm.
Supporting such an idea, a study done by eMarketer titled "After College, Using the Web to Find Work," says 83 percent of recent grads consider a career center to be an important feature in a site hoping to appeal to them. If you want to build a community site for new grads, start with job content.
I think the attitude above probably isn't too far off from the population as a whole. It's a sound strategy. The job community is a paradigm shift from how we typically think of job boards. Instead of search and see ya', the community invites you to stay awhile and relax.
Interact is the new black.
Granted, there's a lot to be said for the fast, efficient search-and-find model. But Google owns this position. Anyone want to take them on? I believe they'll soon have it for job listings as well. In many aspects, they already do.
The future of online recruitment for the 'rest of us' may just lie in specialization of content where jobs is just one offering of many. Come to think of it, if the vertical job search engines get buried by Google, they can always fall back on supporting the infrastructure of a job community.
A new study by Booz Allen Hamilton, via eMarketer, was released today entitled "Employers Favor Internet Recruitment." According to the story, "51% of new hires in 2005 came about through the Internet, and only 5% through newspapers."
Consistent in their findings was that employee referral systems and the company's own Web site topped all other recruiting options, saying "companies
are most satisfied with new workers that were referred by current
employees, and from the ones that came about through their own site,
both in terms of return on investment and the general quality of
It's always amusing to me, year in and year out, how well corporate sites do in studies like this while so little search engine optimization and marketing goes on to drive traffic to corporate employment sites. Fortunately that's beginning to change, albeit slowly. The survey says, "Almost three quarters [of employers] plan to use their own Web sites more as a recruitment tool."
In my experience, the jobs section of every corporate Web site is always one of the most highly trafficked areas. In most cases, the employment landing page is the second most visited page after the homepage.
As a result, corporate sites need to be thought of as destination sites, just like a job board. Once employers come to this realization, the gradual evolution of adopting search engines to drive traffic to job opportunities ideally will occur.
As recruiting icon John Sumser recommends, "Develop a plan to improve the search engine
placement of the jobs in your database. If you are hiring nurses in
Providence, you should be trying to be the top result in Google for 'Nurse Providence,' 'Healthcare Providence,' 'Nursing Jobs Providence' and a dozen or so other search phrases."
There's a must read article in this month's Business 2.0 entitled "The Big Guns' Next Target: eBay."
The story isn't online yet, but should be shortly. Plus, it looks like they're now giving access to entire stories without a passcode.
The story focuses on the growing rivalry between Google, MSN and eBay, but is largely about the competitiveness on many fronts of the war for classifieds.
"... Craigslist doesn't have an online payment system or an industrial-strength shopping search engine that could help it grow into a major global player ... Google and Microsoft certainly have the resources ... ."
"Microsoft is expected to launch its listing service toward the middle of this year (as part of Windows Live). Users will be able to post classifieds for free, limit access by buddy lists, and focus listings geographically ... Google's foray, called Google Base, went live in mid-November. While still rudimentary, the beta version is a powerful foundation on which Google could build any number of products that compete with eBay."
I have yet to see MSN's 'Fremont' but it sounds like a solution employers have been clamoring for since I can remember. A solution that's free, leverages Microsoft's reach, limits results geographically and utilizes the power of social networking might be just what the doctor ordered.