Idibu recently launched its newest addition to its group of products, iTrack, which is an applicant tracking and reporting tool that plugs directly into idibu. The company has made it’s newest feature available to both existing and new clients on a two weeks free trail basis.
Instead of leaving employers to wonder about the success of their online job announcements, iTrack gathers the applications received from job advertisements posted through idibu in order to create a group of efficiency statistics. This detailed analysis allows users to know how effective their Internet job announcements are in drawing in interested candidates.
This information is broken down into three groups; Application & Job Board Analysis, Consultant Analysis, and Overall Statistics. This data enables employers to rate and organize their candidates directly from their e-mail and see which job boards brought in the most and best qualified applicants.
The Consultant Analysis aspect shows the response rate to each ad and copy effectiveness. Other benefits include the ability to view position and applicant status by month, week, day or even by hour and the power to accurately calculate the true ROI of an advertising budget. All of this data can be downloaded easily into a Microsoft Excel spreadsheet.
Company representatives believe that iTrack’s applicant tracking and other features will be “invaluable” to those wishing to calculate the effectiveness of on-line job advertisements. "Launching iTrack is a proud moment for us,” said Managing Director Steve Walker. “We're excited to be able to bring a cutting edge tool to idibu and one that really adds value to our clients I know we always seem to mention this, but again we have listened to what our clients wanted and responded.”
He went on to say that iTrack will make a difference to the company’s clients no matter what size of organization they are. “Smaller agencies will benefit from detailed analysis of their applicants and larger agencies from detailed management analysis tools,” he explained.