The bad news for Monster is they're losing their No. 1 ranking for the keyword "jobs" on Google.*
The good news is they're losing it to Jobs.com, which is pretty much just Monster by another name.
The even better newsfor Monster is they hold the No. 1 & 2 spots for the most coveted search word in the recruiting space, garnering 7-plus million searches annually.
Monster has been No. 1 for "jobs" since I can remember. Not that their ignoring their place in search engine sun, but they've fine-tuned Jobs.com for search traffic almost exclusively (they probably get a good number of users who simply type in "jobs.com" in their browser as well).
A look at Jobs.com is a lesson in search engine friendliness, opposed to Monster's human focus. The fact that they've maneuvered themselves to 20 percent of the Top 10 and the Top 2 of those is pretty impressive.
As much as I loathe The Trumpasaurus, I have to take my hat off to them on this one. They clearly understand the value of search.
As an AdWords client, you can now put your advertising in front of a myriad of audiences, including segments of age, gender and household income.
AdWords already allows specific targeting to geographic area. The data is gathered by comScore Media Metrix. For now, it's U.S.-only.
There is a wide variety of scenarios by which an employer could benefit and narrow down to a specific audience. However, I suspect just being able to target recruitment advertising efforts by diversity is going to be enough to get some employers to do it.
Who wouldn't want to be able to tell the Feds, "Yeah, we use Google to target this age group, or that gender"?
This is particularly nice for quite a few job sites as well. For example, TheLadders, who cater to high-income job opportunities, would benefit by being able to target specific household incomes.
A loyal reader sent in this screen shot today, showing Google advertising jobs on Google Base via Yahoo!'s pay-per-click, sponsored results.
However, when I went to search Yahoo!, Google was not to be found. (ABC bidding for the No. 1 position is curious, however, especially considering their job content is powered by CareerBuilder, who's bidding for the current No. 2 position. I sure hope that's by design.)