The bad news for Monster is they're losing their No. 1 ranking for the keyword "jobs" on Google.*
The good news is they're losing it to Jobs.com, which is pretty much just Monster by another name.
The even better news for Monster is they hold the No. 1 & 2 spots for the most coveted search word in the recruiting space, garnering 7-plus million searches annually.
Monster has been No. 1 for "jobs" since I can remember. Not that their ignoring their place in search engine sun, but they've fine-tuned Jobs.com for search traffic almost exclusively (they probably get a good number of users who simply type in "jobs.com" in their browser as well).
A look at Jobs.com is a lesson in search engine friendliness, opposed to Monster's human focus. The fact that they've maneuvered themselves to 20 percent of the Top 10 and the Top 2 of those is pretty impressive.
As much as I loathe The Trumpasaurus, I have to take my hat off to them on this one. They clearly understand the value of search.
Now, anyone want to dethrone them? Give me a shout.
* Current results on Google may vary due to updating.
~~~~~~~~~~~~~~
Blog sponsored by NAS.
yes and they paid 800k for the jobs.com domain name in a bankruptcy sale.
Posted by: Jason Davis | March 15, 2006 at 11:02 PM
On Google UK, we have taken them off the top spot!
What are the green ticks that you have next to each result on the screen shot?
Posted by: David Reynolds | March 16, 2006 at 05:50 AM