The bad news for Monster is they're losing their No. 1 ranking for the keyword "jobs" on Google.*
The good news is they're losing it to Jobs.com, which is pretty much just Monster by another name.
The even better newsfor Monster is they hold the No. 1 & 2 spots for the most coveted search word in the recruiting space, garnering 7-plus million searches annually.
Monster has been No. 1 for "jobs" since I can remember. Not that their ignoring their place in search engine sun, but they've fine-tuned Jobs.com for search traffic almost exclusively (they probably get a good number of users who simply type in "jobs.com" in their browser as well).
A look at Jobs.com is a lesson in search engine friendliness, opposed to Monster's human focus. The fact that they've maneuvered themselves to 20 percent of the Top 10 and the Top 2 of those is pretty impressive.
As much as I loathe The Trumpasaurus, I have to take my hat off to them on this one. They clearly understand the value of search.
Seth Godin has a nice post today entitled "The noise tragedy of the blog commons." In it, Godin discusses the growing clutter of the blogosphere and makes a few predictions about what it will take to survive and thrive into the future.
Godin says, "RSS fatigue is already setting in. While multiple posts get you more traffic, they also make it easy to lose loyal readers.
"Without friction, without a gate on the clutter, we clearly face a commons
problem. Here, though, instead of people taking too much of a shared
physical good because they have nothing to lose, the problem is
surplus. By writing too much, too often, we're trouncing on the
attention of the commons."
I couldn't agree more and am struggling myself to find the appropriate balance between too much and not enough; too long and too short. In the end, not sucking.
Our own industry of recruiting is struggling with the same issues, I'm sure. For example, Recruiting.com is becoming overkill for me (I don't speak for everyone, obviously), while I'd like more of ERE's David Manaster.
So what's the key to a blog built for longterm success?
Godin says, "I think the answer is subtle and simple: over time, as blogs reach
the mass market, the number of new readers coming in is going to go
down, and the percentage of loyal readers will increase. The loyal
readers are going to matter more.
"Blogs with restraint, selectivity, cogency and brevity (okay, that's
a long way of saying 'making every word count') will use attention more
efficiently and ought to win."
Notice "controversial" wasn't mentioned? Here's to everyone finding their own private "subtle and simple."
As an AdWords client, you can now put your advertising in front of a myriad of audiences, including segments of age, gender and household income.
AdWords already allows specific targeting to geographic area. The data is gathered by comScore Media Metrix. For now, it's U.S.-only.
There is a wide variety of scenarios by which an employer could benefit and narrow down to a specific audience. However, I suspect just being able to target recruitment advertising efforts by diversity is going to be enough to get some employers to do it.
Who wouldn't want to be able to tell the Feds, "Yeah, we use Google to target this age group, or that gender"?
This is particularly nice for quite a few job sites as well. For example, TheLadders, who cater to high-income job opportunities, would benefit by being able to target specific household incomes.