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Few will understand the Seinfeld reference of "I feel Tuesday," so I'm not sure why I try. Anyway, if you're looking to get your mass e-mails opened, go for Tuesday:
Posted at 02:45 PM in Web/Tech | Permalink
I definitely concur. The open and click through rates on the targeted email campaigns that we deliver on behalf of our clients are the best on Tuesdays followed closely by Monday afternoons and Wednesdays.
I've seen summaries of studies that seem to indicate that overnight and weekends are the best. When you scratch the surface a bit, the studies only indicate that those are the best times for deliverability. I suppose if your goal is to land an email in someone's inbox, then that's fine. But for those of us who care about ROI, deliverability is important but far more important are opens, clicks, applications, and hires.
Steven Rothberg |
March 01, 2006 at 06:31 PM
according to what i know i'd go for tuesday 10:30 ou 11 AM (no longer in a meeting, not yet thinking about lunch) for immediate efficiency ...
thomas delorme |
March 02, 2006 at 04:44 AM
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