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March 01, 2006


Steven Rothberg

I definitely concur. The open and click through rates on the targeted email campaigns that we deliver on behalf of our clients are the best on Tuesdays followed closely by Monday afternoons and Wednesdays.

I've seen summaries of studies that seem to indicate that overnight and weekends are the best. When you scratch the surface a bit, the studies only indicate that those are the best times for deliverability. I suppose if your goal is to land an email in someone's inbox, then that's fine. But for those of us who care about ROI, deliverability is important but far more important are opens, clicks, applications, and hires.

thomas delorme

according to what i know i'd go for tuesday 10:30 ou 11 AM (no longer in a meeting, not yet thinking about lunch) for immediate efficiency ...

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