"Everybody's rappin' like it's a commercial/Actin' like life is a big commercial."
- Beastie Boys, Pass the Mic
Remember the first time you heard the Beastie Boys? It was 20 years ago that License to Ill hit the world in the mouth and had everyone fighting for their right to party.
Hard to believe three white guys from NYC are still making records, rapping, and still relevant, albeit not quite the force they once were. Few bands are so lucky.
The current state of the blogosphere reminds me of the music biz. Everyone's bloggin' like it's a commerical.
All the rage today, but what is its future? Moreover, what bloggers will still be important tomorrow? I sure know the information overload it brings makes me worry about my own future.
My Bloglines account serves up 97 feeds almost daily, representing hundreds of blog entries regularly. A year ago, that number was maybe 15. What will it be next year, or the next? The result is that most blogs - even the ones I've opted to receive - get lost in the clutter. I lose interest if I'm not constantly engaged.
Is anyone listening? The pressure to be heard - and listened to - is getting tougher. As a result, does the quality rise or does the muck (or both)? In the online recruitment industry's blogosphere, bloggers who once came in like a lion, are now mere lambs in the mindscape ... or worse, ignored. Many gave up.
As much as I may want to be The Who, the reality is my own destiny as a blogger may reside more in the neighborhood of Who? Everyone's searching for the next big thing, and forgetting yesterday's news. All bloggers live in this reality, from stalwart John Sumser to the newest of newbies.
What passes for longevity in the blogosphere has yet to be determined, but the secret has to be similar to success in music: Achieve longterm viability by remaining remarkable.
Controversial comic strip author Aaron McGruder of The Boondocks fame was once asked in a 60 Minutes interview, "What is the secret to your success?"
His answer: "Don't suck." I can't think of any better advice for finding longevity in the blogosphere.
Blog sponsored by HRSEO.