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BusinessWeek has an interesting story online entitle "Big Brother is Reading Your Blog."
Something new I learned is that the term for corporate bloggers getting fired is dooced.
The story says:
Corporate bloggers are also coping with increased vigilance by bosses. Getting fired for blog entries is so common now that it's come to be characterized by the term "dooced." Dooce.com, a blog kept by one of the dooced, has seen its traffic more than double over the past year, according to Web site ranker Alexa. One networker who asked not to be identified says she regularly peppers her entries with fiction so she can avoid being identified by her employer.
This has obviously brought about the opportunity to provide a more anonymous environment to blog and socialize, which the story goes into as well.
Thank goodness I'm my own boss. Never feeling hindered by having an employer watching what I say is incredibly comforting. Freedom of speech isn't so free if it gets you fired.
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It's like readying the troops for Normandy. Google is preparing to integrate job content from Google Base into its general Web search, as evident by this e-mail sent out this past weekend:
We have some great news we'd like to share with you regarding the content you are submitting to Google Base. We are beginning to experiment with showing your attributes and listings in Google.com search results!
In order to make this happen we need your help with a few things. First off, we'd like you to spend some time reviewing your data to ensure you're providing complete and accurate information about your items.
Next, we want you to start submitting your updates more frequently. For Jobs, Vehicles, and Housing bulk uploads we require that you submit a new file daily. This will help ensure your listings are up to date.
Lastly, we want you to make sure your file includes certain attributes depending on its information type. Please take a look at the table below. Next to each type we've included a list of attributes we are requiring be present in your bulk upload.
Jobs: job_type, job_function, job_industry, location, education, experience
The decision to show your attributes and listings in Google.comsearch results will be based on the requirements mentioned above as well as our evaluation of the content you submit. If you have any questions, please feel free to reply to this email.
The Google Team
It's all about to change, kids. If you're not uploading your job listings onto Base, it might be a good time to start.
From Google's Inside Adwords blog:
What's new with Google Base since its initial launch?
Many of you may already use your Google Account to sign in and pay for
a number of Google services, like Google Video and Google Earth. Now
we're introducing similar functionality for Google Base: buyers will
have a convenient and secure way to purchase Google Base items by
credit card, and sellers can take advantage of easy to use transaction
processing as they manage their items. We're starting off
with a very small number of sellers, and we expect to include more over
the next several months. If you're interested in getting an
announcement when this feature is generally available ...
By providing buyers and sellers a convenient and secure way to purchase and sell Google Base items, we hope to make it even easier for people to use Google Base to post and distribute a wide range of content, from details about a family reunion to a used bike for sale.
I don't see a payment process directly affecting the aspect of job postings on Base, but this advancement does reflect an important progression in the evolution of the service.
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Supporting such an idea, a study done by eMarketer titled "After College, Using the Web to Find Work," says 83 percent of recent grads consider a career center to be an important feature in a site hoping to appeal to them. If you want to build a community site for new grads, start with job content.
I think the attitude above probably isn't too far off from the population as a whole. It's a sound strategy. The job community is a paradigm shift from how we typically think of job boards. Instead of search and see ya', the community invites you to stay awhile and relax.
Interact is the new black.
Granted, there's a lot to be said for the fast, efficient search-and-find model. But Google owns this position. Anyone want to take them on? I believe they'll soon have it for job listings as well. In many aspects, they already do.
The future of online recruitment for the 'rest of us' may just lie in specialization of content where jobs is just one offering of many. Come to think of it, if the vertical job search engines get buried by Google, they can always fall back on supporting the infrastructure of a job community.
Instead of Intel inside, think Indeed inside.
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Broadlook Technologies, a company out of Milwaukee that "has emerged as an innovative leader in developing software applications and services that empower B2B sales, recruiters and research professionals to be more productive, more knowledgeable and more profitable," is currently pushing its new vertical job search tool, Job Pulse.
Not pulling any punches, the company goes right after what it considers SimplyHired, Jobster and Indeed's weaknesses:
Click here to view the site's online demo (didn't work for me in Firefox, so boot up the Internet Explorer), which dives particularly deep into Indeed bashing.
The service comes with a fee, but you must talk to a live person to find out how much.
I'll let you make up your own mind about Job Pulse after viewing their demo, but if you come away from watching and don't feel the least bit confused, you're a smarter person than yours truly.
Their tag is "Search and analyze job listings the easy way!" Easy, huh? Well, maybe I'm just stupid.
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"Everybody's rappin' like it's a commercial/Actin' like life is a big commercial."
- Beastie Boys, Pass the Mic
Remember the first time you heard the Beastie Boys? It was 20 years ago that License to Ill hit the world in the mouth and had everyone fighting for their right to party.
Hard to believe three white guys from NYC are still making records, rapping, and still relevant, albeit not quite the force they once were. Few bands are so lucky.
The current state of the blogosphere reminds me of the music biz. Everyone's bloggin' like it's a commerical.
All the rage today, but what is its future? Moreover, what bloggers will still be important tomorrow? I sure know the information overload it brings makes me worry about my own future.
My Bloglines account serves up 97 feeds almost daily, representing hundreds of blog entries regularly. A year ago, that number was maybe 15. What will it be next year, or the next? The result is that most blogs - even the ones I've opted to receive - get lost in the clutter. I lose interest if I'm not constantly engaged.
Is anyone listening? The pressure to be heard - and listened to - is getting tougher. As a result, does the quality rise or does the muck (or both)? In the online recruitment industry's blogosphere, bloggers who once came in like a lion, are now mere lambs in the mindscape ... or worse, ignored. Many gave up.
As much as I may want to be The Who, the reality is my own destiny as a blogger may reside more in the neighborhood of Who? Everyone's searching for the next big thing, and forgetting yesterday's news. All bloggers live in this reality, from stalwart John Sumser to the newest of newbies.
What passes for longevity in the blogosphere has yet to be determined, but the secret has to be similar to success in music: Achieve longterm viability by remaining remarkable.
Controversial comic strip author Aaron McGruder of The Boondocks fame was once asked in a 60 Minutes interview, "What is the secret to your success?"
His answer: "Don't suck." I can't think of any better advice for finding longevity in the blogosphere.
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