google readies base job content for prime time

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It's like readying the troops for Normandy. Google is preparing to integrate job content from Google Base into its general Web search, as evident by this e-mail sent out this past weekend:

Hi there,

We have some great news we'd like to share with you regarding the content you are submitting to Google Base. We are beginning to experiment with showing your attributes and listings in Google.com search results!

In order to make this happen we need your help with a few things. First off, we'd like you to spend some time reviewing your data to ensure you're providing complete and accurate information about your items.

Next, we want you to start submitting your updates more frequently. For Jobs, Vehicles, and Housing bulk uploads we require that you submit a new file daily. This will help ensure your listings are up to date.

Lastly, we want you to make sure your file includes certain attributes depending on its information type. Please take a look at the table below. Next to each type we've included a list of attributes we are requiring be present in your bulk upload.

Information type:
Jobs: job_type, job_function, job_industry, location, education, experience

The decision to show your attributes and listings in Google.comsearch results will be based on the requirements mentioned above as well as our evaluation of the content you submit. If you have any questions, please feel free to reply to this email.

Sincerely,
The Google Team

It's all about to change, kids. If you're not uploading your job listings onto Base, it might be a good time to start.

Comments

[Peter Gold]

Nice scoop Joel. It will be interesting to see how 'Google Base' jobs fair against (for example) Monster jobs in the search results; particularly when the exact same job appears on Monster and Base!! And what will the employers think when they find their jobs getting more interest direct from Google than from Monster et al.

It's going to be fun.....