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I'm a little late on this due to the fact that I'm in Vegas right now, but I don't think anyone has touched it.
For those of you who read Marc Cenedella's blog may have noticed a curious-looking entry late Sunday titled $100K+ jobs at TheLadders.com.
The content of the blog was a hotlink to TheLadders that read "100k Executive jobs in Human Resources, Sales, Finance, Operations, Law, Marketing, Technology and General Management at TheLadders.com."
That was it.
So what was that about?
My guess? Well, Google and other engines really like backlinks. And the copy of a backlink says a lot as to how Google ranks particular sites.
For example, if you do a search for "click here" on Google, the No. 1 result is Adobe, even though the phrase "click here" doesn't even exist on Adobe's homepage. However, it is in the anchor text, or hotlink text, on thousands of sites on the Net linking back to Adobe.
So, the goal of Marc's entry had to be for the sole purpose of giving TheLadders a backlink, complete with targeted keyword text that should help them rank better for those keyphrases.
Make no mistake, I'm not bashing him for doing this. I'm guilty too, as are a lot of people.
I simply find it amusing to have apparently no shyness at all about dedicating an entire blog entry to enhancing your primary business' Web site for ranking better.
Good for you, Marc. The backlinks to TheLadders and your own blog included in this blog (see above) are dedicated to you.