It was initially a blog that somehow turned into my first e-book.
The question I asked myself was, How can a job board - or any traditional online classifieds site - compete against the growing omnipresence of Google and other search engines, as well as Craigslist (or Kijiji for my non-U.S. readers)?
The result: My first e-book, Battling Free: A Guide to Fending Off Craigslist and Google, available now at BattlingFree.com.
It's a collection of over 25 ideas for online classified sites of all kinds to create revenue around online content, such as jobs. I'm admittedly biased, but I believe it's required reading for any job site in existence. Just one good tip from this e-book will pay for itself many times over.
At a minimum, it'll spark healthy conversation in any business concerned about the emergence of free online classifieds. Any business concerned about Battling Free.
In addition, anyone purchasing the book will have access to a Google Group dedicated to discussing new and creative revenue generating strategies in the face of commoditized job, real estate, auto or whatever-